DIGITAL

DIGITAL DESIGN SPANNING ADVERTISING, EMAIL, INTERACTIVE EXPERIENCES, WEBSITES, USER INTERFACE AND DIGITAL CAMPAIGNS.

Mail Metro Media

A selection of projects I created for Mail Metro Media clients during my time at the agency.

Müller - Daily Mail

Digital Display Advertising / Agency

  • A set of three static digital ad concepts created for Müller, each highlighting a different flavour across mobile, tablet, and desktop placements.

    The designs required adapting the creative across multiple formats while maintaining a consistent visual identity and clear product focus. I worked with composition, typography, imagery, hierarchy and responsive layouts to ensure each ad remained engaging and legible across different screen sizes and placements.

  • Digital Advertising / Display Ads / Campaign Design / Responsive Layouts / Typography / Art Direction / Visual Hierarchy / Multi-Format Adaptation

Burger King - Daily Mail

Digital Display Advertising / Agency

  • A series of digital assets created for Burger King across the Daily Mail website as part of Mail Metro Media’s advertising campaigns. The work involved adapting Burger King’s existing campaign direction into engaging digital placements while maintaining strong brand consistency and clear communication.

    I worked across composition, typography, imagery, and layout to ensure the creative translated effectively into Metro’s digital formats and remained visually impactful across different placements.

  • Digital Advertising / Web Design / Campaign Adaptation / Brand Consistency / Layout & Composition / Typography / Visual Hierarchy / Multi-Format Design

Sky Sports F1 - Daily Mail

Digital Motion Concepts / Agency

  • A series of animated mock-ups created to explore and present potential digital advertising experiences for Sky Sports F1 across the Daily Mail. The concepts demonstrated different motion styles and ways to bring live Formula 1 content into the advertising experience.

    The prototypes explored interactive-style features including live race updates, driver cams, countdowns, and an in-app splash screen, combining motion, typography, and existing Sky Sports F1 branding to create dynamic and engaging digital placements.

    The work was developed as a visual presentation for the client, demonstrating how animation and live content could be incorporated into the wider campaign experience.

  • Motion Concepts / Animation / Digital Advertising / Campaign Prototyping / Live Updates / Countdown Animation / App Splash Screen / Presentation Design

Superdrug - Daily Mail

Digital Campaign Advertising / Agency

  • A digital advertising campaign for Superdrug promoting its own-brand skincare and beauty products across desktop and mobile. The campaign featured responsive skins alongside a clickable product carousel, allowing users to browse featured products and click directly through to the relevant products on Superdrug.

    I designed the creative to showcase multiple products within a flexible digital format, balancing product imagery, branding, and clear calls to action across the different placements.

  • Digital Advertising / Responsive Skins / Interactive Carousel / Product Advertising / Multi-Format Design / E-Commerce / Brand Application

Superdrug - Daily Mail

Digital Campaign Advertising / Agency

  • A spring digital advertising campaign for Superdrug promoting its own-brand hay fever tablets across desktop and mobile. The campaign included responsive skins and digital ads, with creative designed to inform users about local hay fever levels and the types of pollen affecting their area.

    The experience used location-based data to determine the user’s local hay fever risk, allowing the advertising to deliver relevant information alongside the Superdrug product message. I adapted the creative across multiple formats, balancing informative content with clear product communication and Superdrug’s brand style.

  • Digital Advertising / Responsive Skins / Location-Based Content / Campaign Design / Informational Design / Multi-Format Design / Product Advertising / Brand Application / Seasonal Campaign

Devil Wears Prada 2 - Daily Mail

Digital Campaign Concept / Agency

  • A digital advertising concept created to promote the release of The Devil Wears Prada 2 across the Daily Mail. The concept used a flowing red satin fabric to reveal the film title and key release details, creating a dramatic and fashion-led introduction.

    I developed the animation to build anticipation around the reveal, using movement, timing, and layered typography to create a polished cinematic treatment inspired by the visual language of the film.

  • Motion Design / Animation / Digital Advertising / Concept Development / Typography / Art Direction / Campaign Mock-Up

Next - Daily Mail

Mobile Article Ad Flow Mock-up / Agency

  • A mobile advertising mock-up created to visualise how branded advertising could flow within a Daily Mail article. Using Next as an example brand, I brought the proposed concept to life by designing the mobile layouts and showing how the different ad placements would appear as the user scrolls through the article.

    The focus was on clearly communicating the proposed user journey and demonstrating how the advertising could sit within the Daily Mail editorial environment.

  • Digital Advertising / Mobile Design / Concept Visualisation / Ad Placement / User Experience / Mock-Up Design / Layout & Composition

British Airways - Daily Mail

Digital Responsive Skins / Agency

  • A responsive digital skin created for British Airways, featuring a series of hotels and destinations presented through a fluid slideshow animation. The design was created to make the most of the skin format, using large-scale imagery and movement to draw attention to each destination.

    I developed the layouts and animation across desktop and mobile, balancing imagery, typography, and brand elements to create a polished travel-focused experience that remained clear and engaging across screen sizes.

  • Digital Advertising / Responsive Design / Motion Design / Animation / Campaign Design Multi-Format Design / Typography / Image Composition / Brand Consistency

Revlon - Daily Mail

Digital Display Advertising / Agency

  • A set of static digital advertising assets created for Revlon across mobile, tablet, and desktop formats. I developed the designs myself, working within Revlon’s existing brand style to create a cohesive and engaging suite of ads across multiple placements.

    The project required adapting the creative across different dimensions while maintaining strong brand consistency, clear product focus, and effective visual hierarchy across each format.

  • Digital Advertising / Static Ads / Campaign Design / Brand Adaptation / Multi-Format Design / Responsive Layouts / Typography / Visual Hierarchy / Product Focus

Primark Major Finds - Daily Mail

Digital Campaign / Agency

  • A six-month digital advertising campaign for Primark, spanning four Major Finds product drops and a wide range of desktop and mobile formats. I designed the full digital suite, including interactive skins, billboards, MPU, DMPU, skyscrapers, skinny banners, and double-height sticky banners.

    Each drop followed a four-stage product journey — countdown, launch, live stock updates, and out-of-stock — with creative adapted throughout to reflect product availability. I developed a flexible visual framework and template system that maintained strong Primark branding while integrating seamlessly within the Daily Mail editorial environment.

    The interactive skins incorporated mouse movement to create a more engaging product experience, while structured templates allowed creative, links, and stock messaging to be updated efficiently across each campaign stage.

  • Digital Advertising / Interactive Skins / Campaign Design / Motion & Interaction / Multi-Format Design / Responsive Layouts / Template Systems / Product Advertising / Campaign Adaptation / Art Direction

Deliveroo - Metro

Digital Display Advertising / Agency

  • A series of digital assets designed for Deliveroo’s campaign across the Metro website, created in connection with FIFA. The designs followed Deliveroo and FIFA’s existing visual direction, adapting established campaign assets and brand elements into engaging web placements for the Metro audience.

    The project required careful attention to brand consistency, composition, typography, imagery, and digital layout, ensuring the creative remained visually aligned with the wider campaign while working effectively within Metro’s website formats.

  • Digital Advertising / Web Design / Campaign Adaptation / Brand Consistency / Layout & Composition / Typography / Visual Hierarchy / Multi-Format Design

John West - Daily Mail

Digital Display Advertising / Agency

  • A series of digital assets created for John West across the Daily Mail website as part of Mail Metro Media’s advertising campaigns. The work involved adapting John West’s existing campaign direction and video content into engaging digital placements, combining existing footage with animation to create more dynamic and attention-grabbing assets.

    I worked across composition, typography, motion, imagery, and layout to ensure the creative remained consistent with the John West brand while translating effectively across digital formats and the Daily Mail environment.

  • Digital Advertising / Web Assets / Campaign Adaptation / Motion Design / Video Integration / Animation / Brand Consistency / Multi-Format Design

Maybelline - Daily Mail

Digital Display Advertising / Agency

  • A series of digital advertising assets created for Maybelline across desktop and mobile placements. Working from Maybelline’s existing campaign creative, I adapted the designs into a range of different formats and sizes for placement across the Daily Mail digital environment.

    The project required careful consideration of composition, typography, imagery, product placement, and visual hierarchy to ensure the campaign remained consistent and engaging across each format while working effectively within the available space.

  • Digital Advertising / Web Design / Campaign Adaptation / Brand Consistency / Layout & Composition / Typography / Visual Hierarchy / Multi-Format Design

Asda - Daily Mail

Digital Display Advertising / Agency

  • A Halloween digital advertising campaign created for Asda, featuring animated ads and responsive skins across desktop and mobile. The creative used movement and seasonal imagery to bring the campaign to life while maintaining Asda’s recognisable brand style.

    I developed and animated the assets in After Effects, adapting the creative across multiple formats to create a cohesive and engaging digital experience.

  • Digital Advertising / Responsive Skins / Motion Design / Animation / Campaign Design / Multi-Format Design / Brand Application / After Effects

Disney+ The Beauty - Daily Mail

Digital Campaign Concept / Agency

  • A digital advertising concept for The Beauty, a Disney+ series, designed to bring the campaign poster to life within the Daily Mail environment. The concept combined animated responsive skins with a custom Daily Mail logo morph, creating a cohesive and immersive branded experience around the article.

    The creative was designed to capture attention within the editorial environment, using the campaign’s visual language and animation to create a seamless transition from the Daily Mail article into The Beauty world.

  • Digital Advertising / Animated Skins / Motion Design / Logo Morph / Logo Animation / Campaign Mock-Up / Brand Integration Art Direction / Concept Development / After Effects

The National Lottery - Daily Mail

Animated Digital Advertising / Agency

  • A series of weekly animated digital ads for National Lottery EuroMillions, created using an existing After Effects template. I animated and updated key design elements each week to reflect the latest campaign messaging and draw information.

    The project required consistent, accurate updates while maintaining the established visual style and ensuring each animation remained engaging across the digital format.

  • Motion Design / Animation / Template Adaptation / Digital Advertising / After Effects

Lilo & Stitch - Daily Mail

Animated Digital Ad Concept / Design Task

  • A design task exploring how to create digital advertising for the release of the live-action Lilo & Stitch film without access to supplied campaign assets. I sourced suitable imagery online and developed the creative from scratch, using Stitch imagery to create a playful stop-motion-style animation.

    I broke the imagery into individual frames and introduced movement to create the illusion of Stitch coming to life, then developed the animation into a GIF suitable for digital advertising. The task focused on resourcefulness, creative problem-solving, and adapting limited source material into an engaging digital concept.

  • Digital Advertising / Motion Design / Stop-Motion Animation / GIF Design / Creative Problem-Solving / Asset Sourcing / Concept Development / Campaign Adaptation

Domino’s - Daily Mail

Digital Campaign Concept / Agency

  • A digital advertising concept created to showcase Domino’s brand and app experience across the Daily Mail. The animation featured a smartphone sliding up through a solid Domino’s blue background, with the Domino’s logo integrated within the phone screen.

    The simple, graphic approach used movement and strong brand elements to create a clean, attention-grabbing concept that demonstrated how Domino’s could be brought to life within a digital advertising format.

  • Motion Design / Animation / Digital Advertising / Concept Development / Brand Application / Art Direction / Campaign Mock-Up

Crown Paints - Metro

Digital Display Advertising Concept / Agency

  • A digital advertising concept created for Crown Paints, exploring how the brand’s paint could be brought to life across the Metro desktop website. The concept featured paint gradually dripping down the digital skin, creating a bold and eye-catching branded takeover.

    I developed the animation to make the paint effect feel natural within the website layout, using movement and timing to create a simple but engaging visual treatment.

  • Digital Advertising / Motion Design / Animation / Concept Development / Brand Application / Campaign Mock-Up

Sun Siyam - Daily Mail

HTML Emails / Agency

  • During my time at Mail Metro Media, I designed and built a range of HTML emails for different clients and campaigns. This project showcases two examples created for Sun Siyam, developed using MJML to create polished, responsive email layouts.

    I worked across MJML and Visual Studio Code to build and refine the emails, ensuring the layouts, styling, and responsive behaviour translated effectively into the final HTML files.

  • HTML Email Design / Email Development / Responsive Design / MJML / HTML / CSS / Campaign Design

JAQ Group

The Essence Vault - JAQ Group

Email Art Direction / In-house

  • I led the email design for The Essence Vault’s subscriber base of 1.5 million, collaborating closely with two copywriters, an email manager, and an assistant. Within the first year of developing a cohesive visual system and brand voice, we successfully doubled revenue. This was achieved through strategic design optimisation, refined imagery, clear communication, and a deep understanding of our audience’s preferences and behaviour.

  • Photoshop / Figma

The Essence Vault - JAQ Group

Email Template Design / In-house

  • I led the development of TEV’s email designs, incorporating A/B testing and performance tracking through Klaviyo. To enhance workflow efficiency and ensure design consistency, I created reusable templates for seamless handover to other designers. Key elements—such as colour, layout, typography, and imagery—were systematically tested and refined based on click-through rates and site conversion metrics.

  • Figma

The Essence Vault - JAQ Group

Campaign Creative / In-house

  • A 3D typographic treatment was designed in Adobe Illustrator and adapted across Photoshop and Figma to create various promotional assets. Following its success in the first year, the design style became a recurring visual element, used in ongoing Buy One Get One Free email campaigns in subsequent years.

  • Illustrator / Photoshop / Figma

The Essence Vault - JAQ Group

App Redesign / In-house

  • I was tasked with refreshing the app design for The Essence Vault, which is directly connected to their Shopify store. To enhance the user experience, I conducted performance analysis using heat maps, click rates, and other behavioural data to identify key areas for improvement. This data-driven approach informed a comprehensive redesign, refining everything from USPs and call-to-action buttons to banner design and overall page layouts. The result was a more intuitive, visually engaging interface that eased access, increased user interaction, and ultimately boosted conversion rates.

  • User Interface Design / Shopify / Tapcart

Liquid London - JAQ Group

Website Development / In-house

  • I provided strategic direction to the website development team for the launch of the Liquid London website, ensuring that the creative elements aligned seamlessly with the brand guidelines while maintaining an intuitive and user-friendly navigation experience.

  • User Interface Direction / Brand Alignment

The Essence Vault - JAQ Group

Campaign Creative / In-house

  • A 3D typographic treatment was designed in Adobe Photoshop and adapted across digital campaign deliverables formed in Figma. This was one of two creatives for the 2024 Black Friday Sale launched across email (1.5 million subscribers), social (organic and ads), affiliate ads, web and app.

  • Photoshop / Figma

The Essence Vault - JAQ Group

Campaign Creative / In-house

  • A 3D typographic treatment was designed in Adobe Illustrator and adapted across digital campaign deliverables formed in Figma. This was used each month for TEV’s Payday Sale, alternating secondary colours with each month. The Payday Sale launched across email (1.5 million subscribers), social (organic and ads), affiliate ads, web and app.

  • Illustrator / Figma

Thomson Carter - JAQ Group

Campaign Creative / In-house

  • This social asset was created to introduce Thomson Carter’s first body wash range. The texture mimics condensation on a glass shower screen, subtly revealing the silhouette of the product behind it. Designed to spark curiosity without revealing too much, the image creates intrigue and conversation—building anticipation for what’s to come.

  • Photoshop

The Essence Vault - JAQ Group

Web & Social Assets / In-house

  • A seasonal visual created for The Essence Vault’s Christmas Payday Sale. Existing brand photography was paired with custom holiday elements—designed in Adobe Firefly and integrated in Photoshop. The final design was rolled out across app, web, and social platforms for a cohesive and engaging campaign presence.

  • Adobe Firefly / Photoshop / Figma

The Essence Vault - JAQ Group

Campaign Creative / In-house

  • As part of developing The Essence Vault’s email identity, I created a bespoke product image library by transforming standard e-commerce shots into immersive visual assets. By editing the original images to appear flat-lay while retaining the natural transparency of the products, I unlocked greater flexibility in design. This allowed for creative layering with typography and visual elements, adding depth and energy to the layouts and elevating the overall branded customer experience.

  • Photoshop / Figma

Ell & Voo

Ell&Voo - Rebel Sport

Website Banner / In-house

  • Ell&Voo website banner for the Rebel Sport website. Divided into girl’s and women’s navigation options.

  • Photoshop

Ell&Voo - Rebel Sport

Website Banner / In-house

  • Ell&Voo website banner for the Rebel Sport website.

  • Photoshop

Ell&Voo - Rebel Sport

Website Banner / In-house

  • Ell&Voo website banner for the Rebel Sport website.

  • Photoshop

Ell&Voo - Rebel Sport

Website Banner / In-house

  • Ell&Voo website banner for the Rebel Sport website.

  • Photoshop

Selected Work

Free Soul

E-Commerce Product Page Assets / Client

  • Free Soul is a wellness brand focused on women’s health, offering supplements and products designed to support women through different stages of life. I designed a suite of product page assets for their e-commerce website, creating a cohesive and engaging visual experience across their product range. The project included photo editing and custom ingredient photography developed using Adobe Firefly.

  • Product Page Design / E-Commerce Assets / Photo Editing / Digital Design / Figma / Adobe Photoshop / Adobe Firefly

Circa5000

Website Mock-Up / Design Task

  • I had the opportunity to redesign the Circa5000 website. Pictured is my design featuring an intuitive, user-friendly interface that simplifies the investment process by making complex information easy to navigate and understand. The streamlined layout and clear visual hierarchy guide users effortlessly through key features, enhancing overall accessibility and engagement.

  • UX/UI Design / Website Design / Information Hierarchy / Responsive Design

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