My natural curiosity has always pushed me to expand my skill set beyond formal training. Through hands-on experience, self-initiated projects and working across evolving digital environments, I’ve developed a practical understanding of both the creative and technical sides of design.

• HTML & CSS — hands-on experience building and adapting responsive digital creative, HTML emails and interactive advertising across desktop, tablet and mobile.

• Adobe Creative Suite — advanced, professional-level expertise across Photoshop, Illustrator, InDesign and other Adobe tools, developed through over 10 years of hands-on design work.

• Figma — confident working within Figma for digital design, prototyping, design systems and cross-functional collaboration.

• Klaviyo & Mailchimp — practical experience creating email campaigns, templates and automated communications.

• Shopify, WordPress & Tapcart — confident navigating CMS and e-commerce platforms to create, update and manage digital content.

• Procreate — used to create all of my digital illustration and hand-drawn typography, bringing a more tactile and personal element to my work.

• Motion — developing my motion design skills through After Effects and Premiere Pro, with a growing interest in animation and moving image.

From Newcastle to Sydney and three years in London, my career has been shaped by working across different markets, cultures and creative environments. I’ve worked across agency, in-house and freelance settings for brands and clients spanning Australia, the UK, Europe, the UAE, Canada and the USA.

That experience has given me more than international exposure, it has shaped how I approach a brief. I look beyond the immediate creative challenge to understand the audience, the market, the brand and the commercial objective, creating work that feels relevant without compromising the idea.

While in London, I developed creative for European and US audiences across a diverse range of brands and campaigns, learning to navigate different cultural nuances, consumer expectations and commercial landscapes.

Now back in Australia, I bring that global experience home. My approach is informed by an international perspective, grounded in local understanding and driven by a belief that the strongest creative is both distinctive and purposeful.