CONTENT
VISUAL CONTENT CREATED ACROSS SOCIAL MEDIA, PHOTOGRAPHY, MOTION AND DIGITAL PLATFORMS, WITH A FOCUS ON STRONG VISUAL STORYTELLING.
Bloch Dancewear
Promotional Video / In-house
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At Bloch, I was tasked with editing footage from a prior professional shoot to create a brand awareness piece for Bloch Dancewear. The dancers were captured performing impromptu movements, which I carefully edited in Premiere Pro to craft a visually cohesive and flowing dance sequence.
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Premiere Pro
Prince Tennis - Rebel Sport
Product Launch Video / In-house
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As part of the Prince Tennis launch, I coordinated and executed a location-based shoot across various courts in Sydney—including tennis, squash, and badminton. Working with a small budget and a single assistant to help transport and set up product, I captured both photo and video assets. These became the first set of launch materials, helping to kick-start the broader campaign rollout. Following the shoot, I used the video footage to create a dynamic launch video for use across social media and the Rebel Sport website, helping to build early momentum and brand visibility.
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Premiere Pro
Prince Tennis - Rebel Sport
Internal Educational Video / In-house
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This internal project was developed to educate the team across Rebel Sport’s 150 stores on new exclusive products, highlighting their features and benefits. Originally produced with voiceover, the version shown here has had the audio removed for portfolio display. As a quick, ad-hoc solution, I filmed each product in the studio using my iPhone—one hand holding the product, the other capturing slow-motion footage. The results were clean, effective, and met the brief perfectly without the need for additional resources or production costs.
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Premiere Pro
Bounce Brunch Championships
Paid Animation / Design Task
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Animated paid social assets created to promote the Bounce Brunch Championships and drive event bookings. The animations combine playful motion with key event information and clear calls to action, designed to capture attention and encourage audience engagement.
I combined precise vector artwork in Illustrator with hand-drawn animation in Procreate, using bouncing ping pong balls, bold typography, playful transitions, and product-focused moments to reflect Bounce’s energetic personality while communicating the event details clearly.
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Paid Social / Motion Design / Hand-Drawn Animation / Campaign Content / Typography / Call-to-Action Design / Adobe Illustrator / Procreate
Ell&Voo - Rebel Sport
Content Creation, Caption & Social Media Management / In-house
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In my role at Rebel Sport, I managed the Instagram presence for Ell & Voo, planning monthly content calendars to align with seasonal product launches. This involved shooting product imagery, creating motion assets, writing captions, and scheduling posts in advance. I leveraged platform data to optimise post timing and hashtag strategies for maximum reach. At the end of each month, I analysed Instagram insights to evaluate engagement and presented key findings to the team to inform future content strategy and drive improved performance.
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Photoshop / Premiere Pro / Later - Social planning and analytics platform
Ell&Voo - Rebel Sport
Commercial & Products Photography / In-house
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Working across Rebel Sport’s portfolio of Private and Licensed Brands, I produced visual content for brands including Ell & Voo, Prince Tennis, Celsius, Verao, and Tahwalhi. I set up the in-house photography studio and lighting to create campaign, product, and e-commerce imagery, as well as visual merchandising, packaging, and social content. The work required adapting the visual approach across multiple brands while maintaining consistency and strong commercial impact.
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Product Photography / Creative Direction / Colour & Composition / Social Content / DSLR / Studio Lighting / E-Commerce Imagery / Studio & Lighting Setup
Guylian Belgian Chocolate Café & Associated Restaurants
Food & Product Photography - Event Photography - Social Content / Client
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Photography created across Guylian Café and its associated hospitality venues in Australia, Canada, and the Middle East. The imagery supported a wide range of digital and print applications, from menus, posters, and signage to events, social media, and digital screens.
Working across a diverse portfolio of venues, I captured each space, product, and experience with a hands-on approach, using my personal camera and improvised lighting setups to create versatile, engaging content.
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Hospitality Photography / Food & Product Photography / Venue Photography / Event Photography / Social Content / Print & Digital Assets
Venues: The Belgian Chocolate Café / Guylian Belgian Chocolate Café / Eastbank Café / The Rawson Bar / Bar 100 / Appetito Restaurant & Bar / Harbour Events / Searock Bar & Grill / The Rocks Café
Tools: DSLR · Lighting Equipment
Liquid London - JAQ Group
Creative Product Photography / Client
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Working alongside the Head of Social at JAQ Group, I helped establish an in-house photography studio to create ad hoc visual assets for web and social media. For Liquid London, I experimented with colour, lighting, and composition to produce bold and engaging product imagery for new brand content.
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Product Photography / Creative Direction / Lighting / Colour & Composition / Social Content / DSLR / Studio Lighting
The Essence Vault - JAQ Group
Monthly Sale Creative / In-house
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For the monthly Payday Sale, I developed a flexible design template that maintained brand consistency while ensuring longevity and adaptability across each month. Each product was individually photoshopped from its original image and composed into a cohesive layout, allowing the team to reposition elements as needed for various assets. Background colours were made adjustable, enabling quick customisation while keeping the overall visual identity intact.
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Photoshop / Figma
The Essence Vault - JAQ Group
Bi-monthly Sale Creative / In-house
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A 3D typographic treatment was designed in Adobe Illustrator and adapted across Photoshop and Figma to create various promotional assets. Following its success in the first year, the design style became a recurring visual element, used in ongoing Buy One Get One Free social campaigns in subsequent years.
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Photoshop / Figma
The Essence Vault - JAQ Group
Valentine’s Day Creative / In-house
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A creative developed for Valentine's Day and used across social, web, and app platforms. The visual was generated using Adobe Firefly to align with the campaign’s romantic tone while ensuring consistency across all digital touchpoints.
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Adobe Firefly / Photoshop / Figma
Prince Tennis - Rebel Sport
Social Product Promotion / In-house
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Using footage I originally created for internal learning modules, I also produced product page content and social media posts that highlighted the key features and benefits of each item—maximising the value of the original shoot across multiple channels.
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Premiere Pro
Ell&Voo - Rebel Sport
Social Product Promotion / In-house
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Based on trend research, I developed this reel/story concept for Ell & Voo's social media to promote their winter jackets. Using nylon fishing line, I suspended each jacket at various angles to create the illusion of motion, simulating a falling effect. After retouching the images in Photoshop to remove the lines, I brought them into Premiere Pro, where I added typography and animated the stills across a consistent background. The result was a visually engaging piece that gave the impression of falling jackets—created entirely from static photography.
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Photoshop / Premiere Pro
Prince Tennis - Rebel Sport
Social Product Promotion / In-house
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Before we had any original footage from the shoots, I developed a set of initial rollout posts to celebrate Prince's 50-year legacy. After discussions with the Prince Marketing Manager in New York, I was provided with a collection of archival images showcasing racquet designs from the past five decades. This inspired my concept: visually tracing the evolution of the racket over the years, culminating in the reveal of their latest model. The content served as a strong foundation for the anniversary campaign across digital platforms.
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Premiere Pro
Ell&Voo - Rebel Sport
New Product Launch / In-house
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For a new Ell & Voo range, I explored a trend-driven approach to social media visuals by creating a 3D-style rotating product GIF. The process began with a series of photographs of the product styled on a mannequin, which was later removed in post-production. I captured and reversed the back crop, added custom shadows, and composited each frame in Photoshop to simulate a realistic 360-degree rotation. The final result was a GIF that gave the illusion of a fully 3D product spin.
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Photography / Animation / Photoshop
Ell&Voo - Rebel Sport
New Product Colour Range / In-house
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Inspired by current social trends in activewear, I produced this GIF for Ell & Voo to showcase the product’s full range and colorways in a dynamic, eye-catching format.
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Photography / Animation / Photoshop
Ell&Voo - Rebel Sport
Product Features / In-house
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A series of reels were produced for Ell & Voo to showcase the product’s features and benefits using the animation style of stop motion.
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Photography / Animation / Photoshop
Guylian Belgian Chocolate Café
Valentine’s Day Animation / Client
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Created in 2016, this Valentine’s Day stop-motion animation was crafted from a series of photographs and enhanced with rotoscoping—frame-by-frame illustrated elements that add a hand-drawn, expressive layer to the final piece.
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Rotoscoping / Stop Animation / Photoshop
Clear Skincare Clinics
Informative Product Posts / In-house
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I created a series of animated social posts for Clear Skincare Clinics to generate engagement around a new product launch. Each asset was designed to not only capture attention through motion but also provide informative content that communicated the product’s purpose and benefits, helping to build interest and trust with the audience.
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Photoshop