Ell&Voo - Rebel

Product Trims / In-house

I developed a full suite of branded collateral for Ell&Voo Activewear, including swing tags, trims, and clamp cards. Working closely with the apparel design team, I ensured each element aligned seamlessly with the overall brand identity—balancing aesthetic appeal with functional clarity. These touchpoints played a key role in enhancing the customer’s in-store experience and reinforcing brand consistency across the product range.
Print Design / Apparel Labels / Trim Design

Eastbank Café

Placemats / Client

I designed custom placemats for Eastbank Café, an Italian restaurant in Circular Quay overlooking Sydney Harbour. The design featured hand-drawn illustrations, adding a personal, artisanal touch that complemented the restaurant’s waterfront charm.
Hand-drawn Illustration/Print Design

Firefly

Event Poster/ Client

I designed and prepared this promotional poster for print on behalf of Firefly, a venue located in Neutral Bay, Sydney. The poster was created for their Tarot Card Reading event, incorporating themed visuals and layout tailored to the mystical aesthetic of the occasion.
Print Design / Poster Design

Ell&Voo - Rebel

Catalogue / In-house

Over several years, I designed seasonal catalogues for Ell&Voo in both print and digital formats, showcasing their activewear collections. Each catalogue included a compelling brand narrative, material breakdowns, key garment USPs, and detailed product features. I oversaw the entire process—from concept, layout, and design to coordinating with external printers—ensuring timely delivery to stores and a consistent, on-brand presentation across all platforms.
Digital and Print Catalogue Design / Iconography / Print Coordination

Searock Grill

Event Poster Decal / Client

Searock Grill, located on Sydney Harbour in Circular Quay, required a cohesive print campaign for their annual Melbourne Cup event. I developed the full campaign design, including a large-format window decal poster, which was prepared for print and became a consistent visual asset used year after year.
Print Design / Campaign Creation / Poster Design

Private Client

Group Itinerary / Client

I designed a personalised holiday itinerary for my client, featuring hand-drawn icons and illustrations to add a thoughtful, bespoke touch. The visuals were crafted to spark excitement and anticipation for each activity, making the itinerary both functional and engaging.
Illustration / Print Design / Iconography

Ell&Voo - Rebel

Apparel Applications / In-house

Over three years with Ell&Voo, I was responsible for designing a wide range of apparel prints, trims, and garment tags. Collaborating closely with the Apparel Designer, I played a key role in bridging graphic design with product development to ensure seamless brand consistency across collections. My work included creating custom trim designs, developing repeat patterns, and producing original artwork for placement prints on apparel—contributing to the brand’s distinctive and cohesive visual identity.
Print Pattern Repeat / Trim Design / Apparel Application Design

Guylian Belgian Chocolate Café

Window Display / Client

For the 2016 Easter campaign, I led the creative development across Guylian Cafe's seven retail stores in Australia. Given full creative control by the Marketing Manager, I began by hand-lettering the word 'Easter,' which was then adapted to suit the window dimensions of each store. I illustrated three distinct rabbit characters and a two-dimensional ribbon element to create layered visual depth within the display. All assets were carefully designed, prepared for print, and distributed to each store, where they were installed by the visual merchandiser.
Creative Direction / Decal Design / Struts / Window Design / Hand-lettering / Illustration

Clear Skincare Clinics

A5 Instore Posters / In-house

I designed a series of in-store posters for Clear Skincare Clinic, rolled out across their 50+ locations Australia-wide. Each poster showcased individual products along with their key benefits, set against coloured backgrounds and elevated platforms. The visual themes and colour palettes were thoughtfully aligned with each product’s function, creating a cohesive and visually engaging campaign.
Print Design

The James Craig Tall Ship - Sydney Heritage Fleet

Vector Illustration & Lock-up Print / Client

Prince Tennis - Rebel

Visual Merchandising / In-house

A detailed vector illustration of the historic James Craig sailing ship, created for a tea towel print application. Every line was carefully constructed to accurately replicate the ship, requiring precision and close attention to detail. The layout was designed with the tea towel fold in mind, ensuring the ship remained visible as a standalone graphic when folded.
Vector Illustration / Print Lock-Up / Tea Towel Design / Detailed Line Work / Adobe Illustrator

To introduce the Prince brand into the Australian market, I led the design and execution of a retail plinth installation for Rebel Sport’s 25 flagship stores. Collaborating closely with the brand manager, in-house and agency visual merchandisers, and the marketing manager at Prince HQ in New York, I developed the display from concept to creation. Working with a limited budget and minimal brand assets, I began by designing 3D plinth concepts for internal selection. Once a direction was chosen, I organised a product shoot—sourcing a court location and capturing stills and video content to support in-store and digital rollout. I then partnered with an experiential retail agency to custom-design acrylic stands based on my original 3D visuals, ensuring the rackets were displayed securely and with impact. Coordinating with external printers, I managed production and nationwide delivery timelines to meet all deadlines. The launch was executed successfully, delivering a bold and cohesive brand presence—on time and within budget.
Creative Direction / Photography / 3d Modelling / Visual Merchandising / Print Coordination

Guylian Belgian Chocolate Café

Hoarding Wrap / Client

I designed and prepared hoarding wraps for all Guylian Café store openings across Australia and the Middle East, as well as for the launch of The Belgian Chocolate Café in Vancouver, Canada. These large-format graphics were tailored to each location, aligning with brand aesthetics while building anticipation pre-launch. Pictured is the hoarding for the Westfield Sydney store.
Large Format Printing / Holding Wrap Design / Print Design

Private Client

Wrapping Paper Pattern / Client

I developed a custom series of wrapping paper designs as a creative exploration of pattern design, focusing on mastering seamless repetition. Through this process, I successfully created patterns that loop endlessly without visible breaks, demonstrating technical precision and a strong understanding of visual flow.
Repeat Pattern Design

pRINT

Print and physical design spanning campaigns, publications, posters, packaging, signage and brand applications.