The Little Social

Brand Identity & Visual System / Client

The Little Social is a curated Sydney experience designed to bring people together through thoughtfully planned events across the city. The brand identity was created to feel warm, playful, and welcoming, reflecting the social and community-focused nature of the experience.
Logo Design / Visual Identity / Style Guide / Social Media Templates / Digital Invitation Templates / Hand-Drawn Illustrations / Graphic Assets / Canva / Procreate

Bounce

Event Brand Identity / Design Task

A complete event identity and campaign concept for Bounce, combining its playful, energetic personality with visual cues inspired by Wimbledon. I developed the creative direction from initial concept through to final campaign artwork, creating a flexible visual system across digital and physical touchpoints.
The campaign included AI-generated imagery created and art directed using Adobe Firefly, alongside animated social assets combining vector design and hand-drawn movement.
Event Branding / Art Direction / Campaign Concept / Social Media / Motion & Animation / OOH Posters / Point of Sale / Email & Web / AI-Generated Imagery / Adobe Illustrator / Procreate / Adobe Firefly

Aligne

Campaign Concept & Creative Direction / Design Task

A campaign concept developed for Aligne, inspired by the brand’s conscious approach to design and timeless aesthetic. The Summer Story explores the idea of a fashion “story” as both a collection and a personal journey, unfolding across six chapters set in Copenhagen, Lisbon, Marrakesh, Paris, New York, and the Greek Isles.
I developed the campaign concept, creative direction, and visual identity, using my own handwriting to introduce a personal, tactile quality across the campaign. I also created AI-generated imagery to build each chapter’s setting and developed the campaign across digital and social touchpoints, including a launch film and proposed shoppable campaign hub.
The visual direction focuses on confident, modern women and the relationship between clothing, place, and individuality. A faceless approach allows the viewer to imagine themselves within each story, reinforcing Aligne’s focus on versatile, considered fashion designed to move with the individual.
Campaign Concept / Creative Direction / Art Direction / Fashion Campaign / Digital Experience / AI-Generated Imagery / Social Content / Editorial Storytelling / Hand-Lettering / Adobe Firefly / Adobe Creative Suite