Ell&Voo website banner for the Rebel Sport website. Divided into girl’s and women’s navigation options.
Photoshop

A 3D typographic treatment was designed in Adobe Illustrator and adapted across Photoshop and Figma to create various promotional assets. Following its success in the first year, the design style became a recurring visual element, used in ongoing Buy One Get One Free email campaigns in subsequent years.
Illustrator / Photoshop / Figma

I led the email design for The Essence Vault’s subscriber base of 1.5 million, collaborating closely with two copywriters, an email manager, and an assistant. Within the first year of developing a cohesive visual system and brand voice, we successfully doubled revenue. This was achieved through strategic design optimisation, refined imagery, clear communication, and a deep understanding of our audience’s preferences and behaviour.
Photoshop / Figma

I led the development of TEV’s email designs, incorporating A/B testing and performance tracking through Klaviyo. To enhance workflow efficiency and ensure design consistency, I created reusable templates for seamless handover to other designers. Key elements—such as colour, layout, typography, and imagery—were systematically tested and refined based on click-through rates and site conversion metrics.
Figma

A 3D typographic treatment was designed in Adobe Photoshop and adapted across digital campaign deliverables formed in Figma. This was one of two creatives for the 2024 Black Friday Sale launched across email (1.5 million subscribers), social (organic and ads), affiliate ads, web and app.
Photoshop / Figma

This social asset was created to introduce Thomson Carter’s first body wash range. The texture mimics condensation on a glass shower screen, subtly revealing the silhouette of the product behind it. Designed to spark curiosity without revealing too much, the image creates intrigue and conversation—building anticipation for what’s to come.
Photoshop

A 3D typographic treatment was designed in Adobe Illustrator and adapted across digital campaign deliverables formed in Figma. This was used each month for TEV’s Payday Sale, alternating secondary colours with each month. The Payday Sale launched across email (1.5 million subscribers), social (organic and ads), affiliate ads, web and app.
Illustrator / Figma

A seasonal visual created for The Essence Vault’s Christmas Payday Sale. Existing brand photography was paired with custom holiday elements—designed in Adobe Firefly and integrated in Photoshop. The final design was rolled out across app, web, and social platforms for a cohesive and engaging campaign presence.
Adobe Firefly / Photoshop / Figma

As part of developing The Essence Vault’s email identity, I created a bespoke product image library by transforming standard e-commerce shots into immersive visual assets. By editing the original images to appear flat-lay while retaining the natural transparency of the products, I unlocked greater flexibility in design. This allowed for creative layering with typography and visual elements, adding depth and energy to the layouts and elevating the overall branded customer experience.
Photoshop / Figma

DIGITAL DESIGN

BRAND