At Bloch, I was tasked with editing footage from a prior professional shoot to create a brand awareness piece for Bloch Dancewear. The dancers were captured performing impromptu movements, which I carefully edited in Premiere Pro to craft a visually cohesive and flowing dance sequence.
Premiere Pro

Based on trend research, I developed this reel/story concept for Ell & Voo's social media to promote their winter jackets. Using nylon fishing line, I suspended each jacket at various angles to create the illusion of motion, simulating a falling effect. After retouching the images in Photoshop to remove the lines, I brought them into Premiere Pro, where I added typography and animated the stills across a consistent background. The result was a visually engaging piece that gave the impression of falling jackets—created entirely from static photography.
Photoshop / Premiere Pro

Inspired by current social trends in activewear, I produced this GIF for Ell & Voo to showcase the product’s full range and colorways in a dynamic, eye-catching format.
Photography / Animation / Photoshop

This internal project was developed to educate the team across Rebel Sport’s 150 stores on new exclusive products, highlighting their features and benefits. Originally produced with voiceover, the version shown here has had the audio removed for portfolio display. As a quick, ad-hoc solution, I filmed each product in the studio using my iPhone—one hand holding the product, the other capturing slow-motion footage. The results were clean, effective, and met the brief perfectly without the need for additional resources or production costs.
Premiere Pro

For a new Ell & Voo range, I explored a trend-driven approach to social media visuals by creating a 3D-style rotating product GIF. The process began with a series of photographs of the product styled on a mannequin, which was later removed in post-production. I captured and reversed the back crop, added custom shadows, and composited each frame in Photoshop to simulate a realistic 360-degree rotation. The final result was a GIF that gave the illusion of a fully 3D product spin.
Photography / Animation / Photoshop

Before we had any original footage from the shoots, I developed a set of initial rollout posts to celebrate Prince's 50-year legacy. After discussions with the Prince Marketing Manager in New York, I was provided with a collection of archival images showcasing racquet designs from the past five decades. This inspired my concept: visually tracing the evolution of the racket over the years, culminating in the reveal of their latest model. The content served as a strong foundation for the anniversary campaign across digital platforms.
Premiere Pro

Created in 2016, this Valentine’s Day stop-motion animation was crafted from a series of photographs and enhanced with rotoscoping—frame-by-frame illustrated elements that add a hand-drawn, expressive layer to the final piece.
Rotoscoping / Stop Animation / Photoshop

A series of reels were produced for Ell & Voo to showcase the product’s features and benefits using the animation style of stop motion.
Photography / Animation / Photoshop

As part of the Prince Tennis launch, I coordinated and executed a location-based shoot across various courts in Sydney—including tennis, squash, and badminton. Working with a small budget and a single assistant to help transport and set up product, I captured both photo and video assets. These became the first set of launch materials, helping to kick-start the broader campaign rollout. Following the shoot, I used the video footage to create a dynamic launch video for use across social media and the Rebel Sport website, helping to build early momentum and brand visibility.
Premiere Pro

Using footage I originally created for internal learning modules, I also produced product page content and social media posts that highlighted the key features and benefits of each item—maximising the value of the original shoot across multiple channels.
Premiere Pro

MOTION

PRINT DESIGN