TYPOGRAPHY
Combining refined digital type design with custom hand-drawn script to create unique, brand-aligned visuals across digital assets, campaigns, and content.
Ell & Voo Typographic Elements
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Ell & Voo, I was responsible for designing a diverse range of apparel prints and trims. Collaborating closely with the Apparel Designer, I contributed to developing distinctive graphics that helped define each product category. My work included creating typographic elements that served as visual identifiers for collections such as yoga, cardio, everyday, core essentials, and girls.
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Illustrator / Procreate
Mylah The Label Logo
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In a similar approach to my own logo, I hand-lettered the name ‘Mylah,’ adding a personal, handcrafted feel that reflects the handcrafted nature of the lingerie brand, Mylah The Label.
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Hand-lettered / Illustrator
Anna Monique Creative Logo
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I created my logo for Anna Monique Creative, capturing a clean, elegant simplicity that embodies the bespoke and thoughtfully crafted design solutions I provide to clients. This custom script is animated throughout the website, creating a cohesive and personal touch.
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Procreate
Black Friday Lettering
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A 3D typographic treatment was designed in Adobe Illustrator and adapted across Photoshop and Figma to create various promotional assets. Following its success in the first year, the design style became a recurring visual element, used in ongoing Buy One Get One Free email campaigns in subsequent years.
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Illustrator / Photoshop / Figma
Email Template Design
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As part of developing The Essence Vault’s email identity, I created a bespoke product image library by transforming standard e-commerce shots into immersive visual assets. By editing the original images to appear flat-lay while retaining the natural transparency of the products, I unlocked greater flexibility in typographic design. This allowed for creative layering with typography and visual elements, adding depth and energy to the layouts and elevating the overall branded customer experience.
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Figma
Social Post
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A 3D typographic treatment was designed in Adobe Illustrator and adapted across digital campaign deliverables formed in Figma. This was used each month for TEV’s Payday Sale, alternating secondary colours with each month. The Payday Sale launched across email (1.5 million subscribers), social (organic and ads), affiliate ads, web and app.
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Illustrator / Photoshop / Figma
Web & Social Assets
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A 3D typographic treatment was designed in Adobe Photoshop and adapted across digital campaign deliverables formed in Figma. This was one of two creatives for the 2024 Black Friday Sale launched across email (1.5 million subscribers), social (organic and ads), affiliate ads, web and app.
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Photoshop / Figma