USER EXPERIENCE

Creating clean, intuitive interfaces that balance usability with brand expression, tailored for seamless web and app experiences.

Every element of this website has been thoughtfully designed and meticulously laid out by me using the Squarespace platform. From the overall user interface to the finer details, I crafted a visually engaging experience that balances functionality with aesthetic appeal, demonstrating my proficiency in creating intuitive digital environments that prioritise user engagement and ease of navigation.
Squarespace / User Interface

I had the opportunity to redesign the Circa5000 website. Pictured is my design featuring an intuitive, user-friendly interface that simplifies the investment process by making complex information easy to navigate and understand. The streamlined layout and clear visual hierarchy guide users effortlessly through key features, enhancing overall accessibility and engagement.
Photoshop / Presented in Premiere Pro

I was tasked with refreshing the app design for The Essence Vault, which is directly connected to their Shopify store. To enhance the user experience, I conducted performance analysis using heatmaps, click rates, and other behavioral data to identify key areas for improvement. This data-driven approach informed a comprehensive redesign—refining everything from USPs and call-to-action buttons to banner design and overall page layouts. The result was a more intuitive, visually engaging interface that eased access, increased user interaction, and ultimately boosted conversion rates.
User Interface Design / Shopify / Tapcart

I provided strategic direction to the website development team for the launch of the Liquid London website, ensuring that the creative elements aligned seamlessly with the brand guidelines while maintaining an intuitive and user-friendly navigation experience.
User Interface Direction / Brand Alignment

TYPOGRAPHY